NIMBUPANI byPEPSI

Pepsi is all set to launch Nimbupani at the advent of comint summers......Incidentally this coincides with CEO Indra Nooyi's visiontohave a balanced portfolio on in india....she has lways chmapioned the cause of helath drinks in idia....calling them as good for people or better for people and calling Snacks and Colas as Fun foods............It will again set a war between biggest Rival Colc Caola which has also announced of launching similar type of helath drinds...Health drink industry is growing at rae of 20-30% in indai...wiht brands alike Tropicana( PEPSICO) and REal(DABUR).......But since Tropicana is a premium juice brand so in ordre to fill the milddle market pepsi decided to launch nimbupani and also due to Stagnating sales in Soda segment......